While head of the brand experience, entertainment marketing, and media production at Guitar Center, the team and I were responsible to the writing, development, and production of Guitar Center’s national broadcast brand and retail television and digital media spots.
In addition to traffic-driving retail spots, we also created and produced Guitar Center’s first Super Bowl television spot with Questlove of the Roots as part of the ‘Greatest Feeling on Earth” brand campaign which also featured Metallica’s James Hetfield, DJ Steve Aoki, and songwriter Colbie Caillat.
Role: Vice President Brand Experience and Entertainment Marketing // Writer // Producer // Creative Direction