dustin hinz
global marketing leader | visual storyteller
FAKE NEWS
Media coverage of the work and such.
“HOP DREAMS” IN ADWEEK
ADWEEK coverage of our short film “Hop Dreams” that celebrates the art of brewing.
805 BEER TEAMS WITH WORLD SURF LEAGUE
Firestone Walker becomes the official craft beer of WSL.
805 BEER CAMPAIGN IN ADWEEK
Our new ad campaign with pro surfer Conner Coffin highlighted in Adweek.
BREWBOUND FEATURE: THE FUTURE OF FIRESTONE WALKER
Great article from Brewbound on future of Firestone Walker. I sat down with CEO and Founder David Walker, CSO David Macon and Justin Kendall at Brewbound on an in-depth feature that spans sales, market position and the future of our brand and marketing strategy.
STEREOGUM COVERS NEW FILM: STRING THEORY WITH THE WAR ON DRUGS
Nice coverage from Stereogum on our latest film with The War on Drugs. Love the editorial snark about branded content… while still giving us the love for delivering the world inspiring films.
NEW SERIES DEBUTS ON ROLLING STONE
Thanks to Rolling Stone for debuting our latest all-new series titled Unearthed, which highlights songwriters and their inspirational and emotional journeys. Our first episode features Grammy-Award winning songwriter Rodney Crowell.
ROLLING STONE + SYSTEM OF DOWN
RollingStone premiered our latest film with Daron from System of Down. We’re often able to uncover incredible stories of inspiration with some of the most elusive guitarists in music given our intimate relationships and pure approach to filmmaking. Great episode. Thanks, RS.
BILLBOARD: INSPIRED BY HUNTER HAYES
Billboard's feature on our latest short film "INSPIRED BY:" with Hunter Hayes.
ROLLING STONE // ST. VINCENT
When you make really good shit, people will write about it. Here RollingStone highlights our latest documentary "Disruption By Design", which taps into Annie's creative process and the thru line between film, music, visual arts and her signature Ernie Ball Music Man.
ADWEEK // CONTENT MAKERS
When I was young snot-nosed marketer I always wanted to be in Adweek. Years later, I still crack a smile when they recognize the work. In this article they go all in my content backstory from the forefront of YouTube to television and film, while most importantly tackling what makes content great.
"There's nothing more cringeworthy than product placement, especially in our world," Hinz said. "It's about the brand affinity. We all want to watch these artists because of who they are, and whether someone turns it off before or after the Ernie Ball section—this is a long video—at the end of the day, if the person who watched this is inspired to play the guitar, they'll find us."
INC. // MASTERING CONTENT
I like INC magazine. I also like Jeff Haden's work. So, it's always an honor when he wrties about the what we've been up to. In this articel Jeff highlights our unique approach to content. It's actually pretty straight forward - #1. Make sure the work is core to your audience and your position within the market. #2. It doesn't matter how long it is if it's good. #3. Ensure you own your IP.
PITCHFORK // ST. VINCENT
Pitchfork's coverage of our acclaimed short film "Disruption By Design" with Annie Clark and her latest signature guitar.
INC. // THE ART OF CONTENT
A great INC. article on our art film with American troubadour Jake Smith - Where The White Buffalo Roams.
VICE NEWS // ST. VINCENT GUITAR HERO
Awesome segment by Vice News on Annie Clark and her signature Ernie Ball Music Man guitar. Featured on HBO's Vice News.
INC. // INFLUENCER MARKETING
Yay. More INC. press. This time they highlight our influencer strategy which spans icons to youtubers.
ROLLING STONE // PURSUIT OF TONE: TOM DELOGNE
Having RollingStone cover what I feel is the best work of my career is pretty special.
INTERVIEW // DO CONTENT RIGHT
A short piece on my approach to content and the work me and my teams developed for Guitar Center. Sweet hair-do.
ADWEEK // METALLICA TV SPOT
Adweek's article on how my interview and short film with James Hetfield became a tv spot for Guitar Center's Greatest Feeling on Earth campaign. The short film has been viewed over 10 milliom times with hundreds of millions of additional impression garnered thru the tv campaign.
PEOPLE MAGAZINE // PURSUIT OF TONE: MAROON 5
Good look from People Magazine on our television series "The Pursuit of Tone" with Maroon 5's James Valentine.
BROOKLYN VEGAN // PURSUIT OF TONE FEATURE: BUTCH WALKER EPISODE
Brooklyn Vegan features our film series The Pursuit of Tone on Directv. Episode 07 with acclaimed songwriter and producer Butch Walker.
ROLLING STONE // COHEED ON GUITAR CENTER SESSIONS
RollingStone's feature on our episode of Guitar Center Sessions with Coheed and Cambria.
USA TODAY // CONTENT WINS
Great article by Jefferson Graham on how our content strategy is driving conversion and brand awareness.
USA TODAY // THE GUITAR STRING THAT CAN'T BE BROKEN
USA Today's feature on the launch of Ernie Ball Paradigm strings. We pitched Jefferson Graham, a guitarists and writer for USA Today on Ernie Ball's latest technologic achievement.
HOLLYWOOD REPORT // SESSIONS WITH ONE REPUBLIC
Nice feature from the Hollywood Reporter on the television series and the episode with OneRepublic.