“I get up every day with a desire to make great things with even better people. Work that elicits an emotive response and reminds both creators and consumers why we pursue the things that inspire us.”

CREATE OR DIE.

Hi, my name is Dustin. I’m a musician who became an award-winning marketer more than 20 years ago after receiving my first guitar, a truly life-defining moment that set me down a path of creative exploration.

I am passionate about filmmaking, photography, design, illustration and all things creative, as well as marketing strategy, data and analytics. I specialize in telling engaging stories and connecting brands and artists with global audiences through proven strategic marketing efforts.

I split time between Los Angeles and Paso Robles, California and am honored to work alongside some of the best and brightest creatives to produce work for the world’s most respected brands.

Before founding 5FT17 and joining Firestone Walker Brewing Company as their CMO, I spent 5 years stewarding the iconic music instrument brand Ernie Ball Music Man as EVP of Global Marketing. And the previous 18 years building and shaping Guitar Center as the Vice President of Brand Experience and Entertainment Marketing,

For more than 20 years my teams and I have had the joy of developing some of the most watched music television in the world, and a vast series of award-winning marketing, creative and content campaigns that have been viewed more than 3 billion times and generated billions of dollars in revenue.

I wake up each day with the desire to make powerful work with humans who share my passion to create art that will inspire the next generation of rebels and rule-breakers. Because it’s not just about how the world shapes us. It’s also how we shape the world.