The Sound of Warped is a series create to amplify Ernie Ball’s two decade long partnership with the Van’s Warped Tour. More than two thirds of the bands on Warped Tour play Ernie Ball, which is a testament to the brand’s entanglement in the music zeitgeist.

Throughout the tour we featured influential Ernie Ball artists and how they crafted their sound on one of the summer’s most grueling tours.

Alternative Press served as our media partner, debut each episode to their audiences weekly.

Artists include Motionless in White, Pepper, The Color Morale, Real Friends, New Found Glory and more.

Role: Executive Vice President Global Marketing // Creator // Producer