The Colors of Rock ‘N’ Roll campaign is the debut of Ernie Ball’s new brand slogan and collaboration with artist Aaron Draplin. Beginning with a manifesto, the campaign spanned a vibrant print series, digital, OOH, film, content, artist “hero” campaign “The Colors Of,” packing and in-store merchandising.

A global campaign, the assets were developed into more than ten languages and executed in markets including Japan, China, Europe, Russia, Mexico, Brazil, Canada, and Australia.

Role: Executive Vice President Global Marketing // Creative Director // Writer