When it came time to launch several new Ernie Ball Music Man guitars, we wanted to do something completely different than had been done before in the guitar space. I called a friend who headed up content for Tesla and asked why don’t we film a guitar like how you shoot high-end cars. We headed north and locked ourselves in a studio with light bars and a RED camera to make some serious guitar porn and celebrate the Art of Guitar Design.

Role: Creative Director // Executive Vice President of Global Marketing