String Theory is a series created to highlight the artists who play Ernie Ball strings and their incredible stories of creation and evolution. At the root of all artists is a desire to create music to express themselves thru one of the most powerful mediums in the world. Over 40 episodes have been filmed and distributed across all genres, demographics, and backgrounds.

Shot in stunning 4k, the episodes feature artists in their element. From home studios and basements to the stages and studios they call home. The direction and cinematography are intentionally styled to be dramatic and emotive.

Artists including Metallica, Avenged Sevenfold, Mac Demarco, Kurt Vile, Courtney Barnett, Paul Stanley, J-Mascis, Thrice, Phantogram and dozens more have been featured. I’ve included a few of my favorite episodes here. Hopefully, you enjoy them as much as I do.

Role: Executive Vice President Global Marketing // Creator // Producer