When it came time to launch John Petrucci’s new Ernie Ball Music Man guitar we wanted to do something completely different than had been done before in the guitar space. I called a friend who headed up content for a futurist car company and asked why don’t we film a guitar like how you shoot high-end cars. We headed north and locked ourselves in a studio with light bars and a RED camera to make some serious guitar porn. Here’s the first in a long series of videos celebrating the Art of Guitar Design….’