How do you rise above the noise at one of the world’s largest music festivals? Start with a plan to film six episodes of the most-watched music show on television at a small house in Austin, Texas. Second, have the city shut your event down ten days before you film due to concerns about a riot - putting our $1M budget on the line. Third, hop a 6 am flight to Austin to secure a rooftop parking garage to move your show to. Add a festival-size stage with lighting and production that needs a crane to get onto the roof, mix in a thousand screaming fans and top off with Snoop Dogg, Soundgarden, Phantogram, Damon Albarn, The 1975 and The Wild Feathers.

Music television in primetime doesn’t get much better. That was Guitar Center Sessions, and we kicked SXSW in the teeth with an unparalleled brand activation for Guitar Center and Directv.

Role: Vice President Brand Experience and Entertainment Marketing // Creator // Showrunner // Writer