Global print, digital, film, OOH, and in-store POS campaign for the world’s most iconic bass - The StingRay. In 2018 Ernie Ball re-imagined the bass for the first time in three decades. To celebrate this landmark event, we produced a film with Sterling Ball, steward of the Music Man company, and design division.

Global campaign. Translated in 10+ languages. More than 4,000 instruments sold totaling $8MM in sales.

Role: Executive Vice President Global Marketing // Creative Director