When I decided to leave Guitar Center and my first tv series "Guitar Center Sessions" behind after more than ten seasons, it wasn't long before I got the bug to team back up with Directv and iconic string maker Ernie Ball to introduce a new series to worldwide audiences entitled - The Pursuit of Tone. Over seven films were made in just ten months — the highlight being the 90-minute feature documentary film with legendary Blink 182 guitarist and spaceman - Tom Delonge.

His work as the co-founder of Blink-182 produced genre-defining hit records including Enema of the State, Take off Your Pants and Jacket, the critically acclaimed self-titled release and the progressive reunion record Neighborhoods. Box Car Racer, a side project produced during a break after Blink's success with Enema of the State, saw Tom tapping into his post-hardcore influences from bands like Fugazi, with tracks such as "All Systems Go" and "I Feel So", before ultimately forming Angels & Airwaves and producing some of the most ambitious records of his career with tracks like "The Adventure, "Anxiety" and "Wolfpack" and the feature film LOVE.

The film has been viewed more than 30 million times and is widely praised for being one of the only efforts to effectively convey Tom's incredible journey.

The value derived by Ernie Ball in earned media and brand exposure is phenomenal. To this day, Ernie Ball is still the only global maker of guitar products to have a televised series.

Other artists featured in the series include punk icon Mike Ness, blues legend Buddy Guy, Maroon 5's James Valentines, country star Hunter Hayes, The Cult's Billy Duffy and Americana writer and producer Butch Walker.

Enjoy the films.

Role: Executive Vice President Global Marketing + Creator // Showrunner // Producer // Writer