A short film highlighting the making of St. Vincent’s signature Ernie Ball Music Man guitar. Filmed in stunning 4k, this film set a new standard for content work in the MI space. The film was featured in top outlets including RollingStone, Brooklyn Vegan, Vice, People, Billboard, Paste, Vogue and many other delivering over 500M impressions in 30 days.
Role: Executive Vice President Global Marketing // Director // Creator // Producer