The debut creative campaign for St. Vincent’s Ernie Ball Music Man signature guitar. Given only 24 hours notice from the day she decided to debut the guitar during her performance with Taylor Swift at Staples Center, we produced global print and digital assets for the retail launch. We followed up a few weeks later with the 4k film, “Making St. Vincent”, which delivered over 500MM impression in the first 30 days.

Role: Executive Vice President Global Marketing // Creative Director