All We Sell is the Greatest Feeling on Earth - A global re-brand for the world’s largest music instrument brand featuring Metallica’s James Hetfield, DJ and producer Steve Aoki, drummer and producer Questlove and singer-songwriter Colbie Caillat.

The campaign kicked off with a Super Bowl tv spot featuring Questlove and spanned all verticals including television, digital, OOH, and in-store POP.

Role: Vice President Brand Experience and Entertainment Marketing