Get Out of The Garage was a multi-year collaboration I developed with Converse in support of their RubberTracks studio in Brooklyn. Created to entangle both Converse and Guitar Center with musicians across the U.S. by offering them a career-altering opportunity to win studio time at Converse Rubbertracks, a live performance on Jimmy Kimmel Live, thousands of dollars in gear and global awareness. The program annual received more than 10,000 bands submitting music for their chance to be selected.
Role: Vice President Brand Experience and Entertainment Marketing