Ernie Ball’s 2018 brand campaign featuring some of the greatest guitarists in the world. The campaign features a long list of artists from the legends such as Slash, Jimmy Page, Eric Clapton, Paul McCartney, Jeff Beck, and Keith Richards, to modern-day influential artists Courtney Barnett, John Mayer, Mac Demarco, Weezer, and countless other.

Featured across the print, digital and OOH verticals and integrated within EB’s brand message “THE COLORS OF ROCK ‘N’ ROLL.”

Role: Executive Vice President Global Marketing // Creative Director