Ball Family Reserve is Ernie Ball Music Man’s high-end guitar line, offering limited-edition versions of the brand’s sought after models.

The brand mark, BFR, which had been previously used throughout the years to identify higher-end or special versions of a range of different models. During the reimagining of the brand, we repositioned BFR as a stand-alone product vertical to consumers and retail partners.

The design language featured the guitars in ultra-premium locations including the Sunset Marquis in Hollywood, and villas in Beverly Hills, the photography highlighted the impeccable craftsmanship and details of each instrument.

Sales totaled over $10MM and led to an increase in Music Man’s brand perception as one of the world’s premier guitar builders via placements with top media outlets.

See the entire collection here.