2018 was a great year for one of my favorite projects - Ernie Ball String Theory. The idea behind String Theory was to create a new original series highlighting the inspiration deep within incredible players and the organic story of how they used Ernie’s strings to craft their sound. Music, where does it come from? Where is the passion born? What drives these artists is the same motivation we all share when we decide to pick up a guitar. Over the past few years, more than 50 episodes have been captured with artists ranging Metallica to Green Day, Kiss to Rise Against, Courtney Barnett to Tool and Mac Demarco to Clint Black. Music is the great equalizer, and I’m very proud to continue to create films that celebrate this vital element of our culture and inspire others thru artists they admire.

Enjoy the film.